What can social media provide in terms of SEO? At MWI we hear lots of questions from our the current and potential clients. While social media has been an increasing marketing channel over the last few years, many companies haven’t yet begun to take advantage of the potential of it. This is especially important if you are investing in SEO. While the benefits of using social media might not be immediately apparent, they’re essential for SEO aid. Here are five reasons why social media is vital to SEO.
1) Social Media Signals
It’s not a secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for some period of time. A social engagement happens the time when people share, like, comment or share tweets on a piece of content. The more social engagements your content has, the more social signals you can build for your website. Search engines measure these signals from social media, and then use them as an index of quality when ranking the content. This allows search engines to know the content that people are most interested in and شراء مشتركين يوتيوب also what they consider to be as high-quality. A piece of content can be quickly indexed whenever it’s attracting a significant amount of social interactions.
2) Link Building
It’s long gone of going out and soliciting websites to add links to yours. Since the introduction of Google’s Panda and Penguin algorithms SEOs are now forced to build links the old fashioned way to create quality content which is relevant to linking. But how do you reach websites willing to link to your content if asking them directly is considered an «unnatural» link building technique? Social media can help. Social media allows you to share your content with people who are willing to link to it should it be worth linking to. They will also promote your content to others increasing your influence.
3.) The amplifying of content
The quality of the content you publish, it will not gain traction in the absence of amplifying it. Sure, email marketing can be an excellent method to amplify content, but it’ll only reach those in your marketing database. The possibility of reaching new audiences is through social media. If you publish your content to your followers, they will be sure to share it with their own followings If they are satisfied with the content. This will allow them to be able to share your content with their followers, increasing your reach. In return, you will gain lots of relevant traffic including inbound links, branding awareness and social signals — all of which are used by search engines in determining the quality of content.
content amplification lifecycle
4.) Brand Awareness and Signals
Search engines can use brand reputation and image to assess the quality of your site and how trustworthy it needs to be within their ranking algorithms. Social media can help build an image for your business and also boosts your content. Google calls this co-citation. These co-citations can be developed through social media , which can help improve Google’s credibility and aid in brand-name searches.
5.) Social Indexing
Search engines have been indexing social media profiles for some time now which means that they show up in search result pages. This allows your company to show up in search results for branded searches on more than just your own website. It’s more than that. Individual tweets from Twitter were once searchable and included in search results. This allowed your website to be more prominent in the search results. It was only temporary for a few months, until Google made the decision to stop this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.